![]() Before you commit to a specific hashtag for your business, do the research to make sure it’s not already being used by someone else. Having your own hashtag will help your followers find your content, and allow them to share the content they love with their followers by using your hashtag in their posts. The hashtag you use must be unique to your business, and can be something as simple as your name, tagline, or something you are known for. If you’re in business, you should start by creating and using a branded hashtag in all posts for your business. If you’re a photographer looking to get more eyeballs on your photography, using relevant hashtags can be an excellent way to do it. Since hashtags can be used to search for information you are looking for on social media, this also means they can be used by others to find YOUR content. ![]() Simply put, posts with hashtags are able to be indexed by social media networks, which allows the post to be searched and discovered by other users. The Merriam-Webster online dictionary defines a hashtag as “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text”. So, what is a hashtag and why should you care? In this article, I’m going to share a little background information on hashtags and how you can use them to increase your Instagram following, as well as provide you with 75 Popular Hashtags for Portrait Photography that you can use to increase your following. Well, those days are gone, and the # symbol is now most commonly referred to as a hashtag. If you’ve been around a while, you might be old enough to remember that the # sign used to be referred to as the “pound” sign.
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